So I've been thinking in the past couple of days about the idea of "retail therapy" being used to combat depression, and especially about the way this is portrayed in the media and on TV. Do you think that there's any truth in the idea of retail therapy? Would it be more effective for those without depression or with?
Also, do you think those who have depression are more susceptible to influence from advertisers? Do you think it is a form of exploitation if those with depression are specifically targeted? I'm going to research this tomorrow but I was wondering if you guys had any idea.
Great question and it's very hard to add anything to what Sambunmi3 has said.
I don't think retail therapy is a good way to go, since that may not be dealing with the fundamental issue and what is causing the depression. While it's nice to spend, the idea that purchasing will aid depression is a bit pernicious.
Short-term purchases may cause a brief spike in happiness levels, but to borrow a term from statistics there occurs something called 'regression to the mean' in which one's mood returns to a baseline.
Thus we need resources which boost our baseline of happiness and often that occurs by dealing with issues, reframing problems and coming to terms with the way things are.
How Shopping Affects Us When We're Stressed When we're under stress, we react to shopping differently. Just as we may naturally crave sweets to lift our moods, and as we respond positively to other pleasures in life, people tend to feel stronger impulses to buy themselves treats for a mood boost when stressed. The previously mentioned survey of shoppers found that 82% had only positive feelings about these purchases and that the positive mood boost that followed these purchases was long-lasting, demonstrating that purchases made as a "pick-me-up" were largely immune to "buyer's remorse" feelings.
However, when this type of buying becomes more compulsive, especially when money is tight, it can feel quite different. When shopping becomes primarily and chronically an exercise in mood enhancement, other issues can arise due to unintended consequences. Those prone to compulsive buying can experience extreme levels of debt, anxiety and frustration, the feeling of loss of control, and conflict at home.
Healthier Alternatives to Retail
Therapy. If you find yourself indulging in a little retail therapy now and then, it may not be the most effective way to relieve stress, but it can be a nice mood booster if it doesn't become a compulsion. To get the best benefit from retail therapy with the least amount of negative consequences, many people have found the following strategies to be helpful: De-Clutter: Rather than going out to get new "stuff," you may find the feeling of abundance you crave by looking through what you may have forgotten you already have. You can make it a major undertaking (re-organizing all the closets in your house and moving furniture in the process) or a 10-minute project (cleaning out your junk drawer), and you may find yourself discovering things you'd forgotten you had. In the end, the "new" thing you get will be a less-cluttered environment to use how you choose, which can definitely be a mood booster.
Count Your Blessings: Cultivating a sense of gratitude for what you have in your life can help you to feel a sense of abundance that can lessen feelings of desire for more things. Maintaining a gratitude journal and writing about what you appreciate in each day can be a transformative experience. Counting your blessings the next time you feel the urge to make a purchase can help reduce the cravings to get more. Because compulsive shopping can be an effort to "fill a void," indulging in activities that fill you emotionally can reduce your cravings for material items.
Spend Less: Sometimes you're just in the mood for a treat, and talking yourself out of it takes more effort than it's worth. If done in moderation and within your means, small treats can be mood-lifters that don't bring lasting debt. Going to discount stores and purchasing one item on an extreme sale can sometimes be just the thing. Better still, getting something inexpensive that will allow you to enjoy a quiet 'moment' (like a cup of tea at a nice cafe, or a scented candle that will brighten up a room) can help you feel that you're enjoying a small 'escape' without going overboard. Positive psychologists recommend the use of 'pleasures' in life, and a small 'retail therapy' investment can indulge the part of you that yearns for something new, without going too far and creating an expensive habit that you can't afford, and the guilt and additional stress that comes with it.
As with any advice, if you find that you are unable to manage your stress-related spending, and suspect that your shopping is out of control, it's a good idea to talk to a professional for additional support and expertise.